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‘That’s Target’: Inside the Aussie retailer’s recent brand relaunch

Target Australia has unveiled a new slogan that aims to convey the brand’s renewed focus on families and affordable quality as part of its latest turnaround: ‘that’s Target’.  The phrase features in a series of television and digital ads that launched last week ahead of Christmas. The ads speak to the pressures of being a parent and how Target makes life easier, whether it’s by offering convenient online shopping options, or inspirational products at great prices.  “We thin