Why the founder of Culture Kings wants retailers to sell with emotion and magic

Simon Beard’s Culture Kings is a case study in customer experience. Supplied: Culture Kings.
Culture Kings is an Australian retail phenomenon, what started as a Carrara market stall in 2008 evolved into an international retailer being listed on the stock exchange with a $600 million valuation.  Founder and CEO Simon Beard took to the stage at Retail Fest 2024 in the Gold Coast, the city where it all started for him, to share what he refers to as the art of retail. For Beard, retail should go beyond the product and instead be approached as a form of theatre that creates magic, gener

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