Poppi’s influencer campaign is the end of influencer marketing as we know it

The Super Bowl is one of the biggest televised games of the year and may be the one time consumers are willfully glued to their screens awaiting ads. Unfortunately, US-based prebiotics soda brand Poppi’s Super Bowl campaign failed to meet consumer expectations. However, it wasn’t its big screen campaign that disappointed but rather its influencer campaign. Poppi gifted full-sized pink vending machines to 32 high-profile influencers stocked with soda cans in anticipation of the 59th Super

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