How Nike Australia put the boot in the competition

Nike is not a traditional football brand. That’s the domain of the German brands, Adidas and Puma – the authentic football brands.  In 2005, Nike was a flashy upstart in the football world. Puma had lost its way, and in Australia the gap between the incumbent Adidas and the challenger Nike was significant.  Just like in the Nike Running story earlier, the audacious goal within the four walls at Nike’s HQ in Australia was to secure the lucrative top spot as the No.1 football boot

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