Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021
User Image

Tim Wood

From studying the art of storytelling to writing TV ads to performing in professional theatre - if it involved a story, Tim was there. Then he decided to make marketing his life. At first he failed… dismally. But a chance meeting completely changed his thinking. He took the age-old principles of storytelling and started his own experiment inside some of the world's biggest brands, including McDonald's and Krispy Kreme. He started small, learned and tweaked until he de-coded how to create and tell stories in business. Then he got bold, and with the support of some incredible people, created stories inside Nike for seven years with outstanding commercial success. Since 2014 Tim has been a partner in Fit Brand and Partnerships, helping companies large and small do the same. Tim is the author of the book Your Amazing Brand Story, which helps people and brands create crystal-clear stories so more customers listen and connect.

From the author

How Nike Australia put the boot in the competition

A veteran marketer recalls how giving voice to the stories of top footballers helped the legendary brand overtake rival ...

The truth about McDonald’s

Parents aren’t buying a Happy Meal solely because it’s a meal in a box. While that’s a good, functional reason, it’s not...

Rebel and innovate: How Nike’s storytelling strategy works

Phil Knight, the co-founder of Nike, famously once said he hates advertising.