How Leica’s four-story flagship reimagines the retail experience top to bottom

(Source: Supplied)
Leica has levelled up its customer experience in Melbourne with a four-story flagship on Little Collins Street. “This is the first store in Australia featuring Leica’s new retail design and we have purposefully chosen to utilise a much larger space to ensure we could offer the entire Leica experience,” Leica’s managing director, Ryan Williams, told Inside Retail. Visitors will have space to sit in a café area, read from a library of photographic books, explore the Leica Gallery on level

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