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Pop-up retail

Pop-up retail Archives

Pop-up shops as mere distractions

Is pop-up retail a feasible option for established retailers?

Lo-fi testing driving customer engagement

Karen Spear on how lo-fi testing can lead to a better understanding of customer behaviour.

Ending the op shop stigma

Salvos is targeting a new breed of op shopper with its roving retail campaign.

Nespresso opens coffee bars

Coffee machine retailer opening "coffee havens" in Australian capital cities this month.

Nokia illuminates shoppers

Nokia Australia has pit itself against its rivals and won with a pop up space in Sydney.