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Cartier: Why physical retail is still important

E-commerce sales may have skyrocketed this year, but Cartier managing director of Australia and New Zealand Alban du Mesnil still believes in the power of physical experiences and their ability to tell the stories behind the brand and products. “As a Maison, more and more, we are working to create moments where we can showcase not only our products, but also our heritage and our know-how beyond the beauty of our creations,” du Mesnil told Inside Retail. “It’s something we con