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Demystifying the allure of the pop-up

The evolution of pop-up retail has been rapid and immense. What once existed almost solely to add a little boost to shopping centres’ net operating income and asset valuations has become a critical part of the sector’s future.  Retail worldwide is undergoing its biggest period of change since the birth of the suburban malls in the United States during the 1950s and 1960s. Pop-up retail is becoming more and more common, challenging the traditional brick-and-mortar retail of long leases a