How online retailers are navigating the benefits and pitfalls of pop-ups

(Source: Single Use Ain't Sexy)
One of the biggest trends hitting the retail industry today is the return to bricks-and-mortar shopping: with customers, left bereft of in-store shopping during the pandemic, returning to shops in droves.  And while pureplay and direct-to-consumer brands have largely stayed online throughout the pandemic, a number have started playing with pop-ups as a means to get themselves in front of customers.  Josh Howard, founder of Single Use Ain’t Sexy, told Inside Retail that the business

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