Katie Smith
Katie Smith is a retail and trends strategist. Her research is used by brands and retailers on four continents to build out effective product offerings and connect with their consumers. Contact: katherine.alice.smith@gmail.com
From the author

Fashion forward: How the sector will survive
Bold and courageous thinking is required, not bunkering down to weather the storm.
May 17, 2020

Gender-bending: Say goodbye to old stereotypes
Younger consumers are rewriting the narrative on gender, and retailers must listen.
Feb 4, 2020

How mainstream brands are – finally – tapping into modest fashion
One of the most enduring fashion trends is now big business
Nov 26, 2019


Roll up, roll up: The festival opportunity
Everything you need to know about festival retail before the season begins.
Nov 7, 2019