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Katie Smith

Katie Smith is a retail and trends strategist. Her research is used by brands and retailers on four continents to build out effective product offerings and connect with their consumers. Contact:

From the author

The next big thing: 6 global fashion brands to look out for

Watch out, these six international brands will be red hot this year.

Fashion forward: How the sector will survive

Bold and courageous thinking is required, not bunkering down to weather the storm.

Gender-bending: Say goodbye to old stereotypes

Younger consumers are rewriting the narrative on gender, and retailers must listen.

How mainstream brands are – finally – tapping into modest fashion

One of the most enduring fashion trends is now big business

Roll up, roll up: The festival opportunity

Everything you need to know about festival retail before the season begins.