OPSM Archives - Inside Retail

From the source: Anthea Muir, OPSM

Inside Retail chats with the eyewear brand’s president.

Preview: Inside Retail Weekly 2157

A sneak peek at what’s featured in this week’s issue of Inside Retail Weekly.

OPSM opens second luxury store

Eyewear chain opens second luxury store concept on Collins St, Melbourne.

A new vision

Luxottica-owned eyewear chain to rollout digitally enhanced store concept.

Children’s character to lift awareness

Retailer created bespoke children’s character and app to promote eye health.

OPSM eyes Tasmania

OPSM boosts presence in Tasmania following local acquisition.

Brand cull for Luxottica

Luxottica to cull brands, stores and focus on core OPSM name.

OPSM campaign heralds new technology

OPSM has launched the second phase of a new campaign, bringing with it the introduction new digital technology to its 300 stores.

Eyewear store the world’s largest

Two years in the making, OPSM’s 1500sqm flagship optometry retail superstore opens to the public in Melbourne today.

Sight for sore eyes

While big does not necessarily always mean better, OPSM’s behemoth optometry store, Eye Hub, in Melbourne’s Hawthorn, proves this theory wrong…