Inside Retail chats with the eyewear brand’s president.
A sneak peek at what’s featured in this week’s issue of Inside Retail Weekly.
Eyewear chain opens second luxury store concept on Collins St, Melbourne.
Luxottica-owned eyewear chain to rollout digitally enhanced store concept.
Retailer created bespoke children’s character and app to promote eye health.
OPSM boosts presence in Tasmania following local acquisition.
Luxottica to cull brands, stores and focus on core OPSM name.
OPSM has launched the second phase of a new campaign, bringing with it the introduction new digital technology to its 300 stores.
Two years in the making, OPSM’s 1500sqm flagship optometry retail superstore opens to the public in Melbourne today.
While big does not necessarily always mean better, OPSM’s behemoth optometry store, Eye Hub, in Melbourne’s Hawthorn, proves this theory wrong…