OPSM has enhanced its position in the Australian eye care and eyewear market with the announcement that Tasmanian optometry chain, Optomeyes, has joined the OPSM  franchise network, resulting in 15 OPSM stores across Tasmania from mid-February.

“We’re committed to raising the standard of eye health and eye care in Tasmania, combining local knowledge with access to increased training for skilled optometrists, world-class technology and exceptional service,” Matthew Bradford, the new GM of the OPSM franchise stores in Tasmania, said.

The rebranded Optomeyes stores will remain locally operated.

“OPSM’s positioning and proven system of operation attracted Optomeyes to the franchise network, in addition to ongoing investment in providing world-leading technology.

“OPSM was a good fit with the Optomeyes brand, bringing together a highly respected and long serving local eyecare provider in Tasmania, with a leading global company in optical products, services and technology.”

Tasmanians will now have access to the company’s world-leading technology like the new Optos Daytona Ultra Wide scanners. The scanners are exclusive to OPSM and allow optometrists to  see a 200-degree view of the back of the eye in a single scan in less than five minutes, compared with only 45 degrees using standard digital retinal scanning machines. The images are stored securely for future comparisons and helps enable better management of patients’ eye health.

Part of Luxottica Group, a global eyewear company with more than 7000 retail stores and presence across 130 countries, OPSM has close to 400 stores in Australia and New Zealand.