This follows the opening of its first luxury store in Sydney’s Macquarie Centre, in September 2014.
The Collins St boutique houses some of Australia’s most expensive optical frames and sunglasses.
Located at 233 Collins Street, OPSM on Collins features 60 per cent of the store’s range being luxury frames and sunglasses from the likes of Bvlgari, Dolce & Gabbana, Giorgio Armani, Michael Kors, Miu Miu, Oliver Peoples, Prada and Versace.
OPSM on Collins will stock the most expensive pair of optical frames currently available in Australia.
OPSM senior buyer, Rebecca Demetriou, says the focus when building the offering at OPSM on Collins was to showcase the best of the best and highlight the delicate craftsmanship and materials used to create the luxury pieces on range.
“There are 20 pairs of sunglasses and optical frames priced at over $1000 in addition to our broader luxury offering. We are extremely excited that we have created a home for the most exclusive styles and our largest luxury brand offering,” said Demetriou.