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OPSM stores are going digital as the eyewear chain begins to rollout a new digitally enhanced store concept. OPSM partnered with SapientNitro to deliver two digital experiences instore – a digital dashboard and a check-in kiosk. The check-in kiosk is designed to help customers orient themselves once instore, manage queues, and provide a quick overview of the services and offerings available. The digital dashboard display is used to drive foot traffic instore by showing available eye test a