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Mimco

Mimco Archives

All things bright: Behind the evolution of Mimco

Earlier this year, much-loved Australian jewellery brand Mimco turned 25.

The evolution of Aussie fashion: A chat with retail veteran David Briskin

Retail veteran David Briskin has enjoyed a long, successful career in Australian fashion, from founding accessories bran...

Mimco bets big on marketplaces to reach new customers

The beloved Australian accessories brand is looking to sell its products on online marketplaces globally, as it marks 25...

Is there a right way to celebrate women?

A closer look at retailers’ initiatives reveals a fundamental uncertainty about their role in the women’s movement.

Mimco and Our Watch name Laura Enever as new ambassador

Accessories retailer names new ambassador in campaign to prevent domestic violence.

Oroton’s bumper profit growth

Handbag and accessories retailer enjoys profit growth, hopes to attract younger customers with new luxury designs and re...

Loyalty programs – sales driver or expensive distraction?

With marketshare-snatching disruptors never far away, gaining and maintaining customer loyalty is now more important tha...

More retailers hit Pacific Fair Shopping Centre

Latest round of retailers to open at revamped shopping centre includes big luxury names.

Country Road Group invests in sustainability

Owner of Witchery, Mimco and Trenery sees an opportunity to innovate.

Sydney gets new factory outlet centre

Fashion Spree launches in southwest Sydney.

Retailer’s bid to prevent domestic violence

New campaign to prevent domestic violence launched by retailer and not-for-profit organisation.

Gadget or engagement?

Brian Walker analyses Mimco's integration of digital instore.

Retailers set up shop in Melbourne Airport’s T4

Redeveloped Melbourne Airport attracts high flying retailers.

Country Road hits record half year profit

Fashion retailer forecasts strong full year profit growth after notching up a record first half result.

Lew still sour on Country Road

Does Solomon Lew have a case of sour grapes when it comes to Country Road?

Acquisitions boost Country Road sales

Country Road's purchase of Witchery and Mimco continues to pay off.