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Loyalty programs – sales driver or expensive distraction?

With low barriers to entry meaning marketshare-snatching disruptors are never far away, gaining and maintaining customer loyalty is now more important than ever. Fresh from winning the Loyalty Program Experience Award at the inaugural Retail Customer Excellence Awards for its Friends For Life loyalty program, pet supplies retailer, Petbarn, relies heavily on its loyalty program, which has become an integral cog in driving sales growth. As the Petbarn business has become increasingly integrated,

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