Gadget or engagement?

“I love technology, and I love new gadgets. I can no longer figure out how to use any of them, but I love them.” – Jerry Zucker If it’s shiny and new it must be good? Is digital technology in our shops more about the sizzle than the substance? Is investment in digital technology really about the brand statement than the actual facilitation of the higher sales and margin improvement? As retailers begin to explore their digital retail offer, do they truly consider the reason for b

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