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Is there a right way to celebrate women?

In honour of International Women’s Day last week, many Australian retailers held one-day sales, shared inspirational social media messages and donated a portion of their sales to charities. But it wasn’t all ‘girl power’ emojis.  A closer look at retailers’ initiatives reveals a fundamental uncertainty about their role in the women’s movement and the fine line between empowerment and exploitation of social causes.  Rebel Sport, The Iconic, Jeanswest and Katies were among those reta