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metaverse

metaverse Archives

Sneaker heads get their digital kicks at Salvatore Ferragamo NYC store

The luxury brand’s New York City shop creates a digital refresh for customisation, consumer engagement and the pursuit o...

Welcome to the future: Bricks-and-mortar retail undergoes a revolution

For those who think the bricks-and-mortar concept in retail is dead, think again.

The metaverse is coming to Hong Kong: Meta unveils its grand vision for the future

Meta is launching digital collectibles for Hong Kong NFT creators and collaborating with local partners to create metave...

Byredo, Nike taking real-world scents online

RTFKT and high-end fragrance retailer Byredo have teamed up to take on the daunting task of representing perfumes online...

The future of the metaverse: Do we really need to ‘NFT’ everything?

When it comes to the metaverse, terms like blockchain, web3.0 and NFTs are quickly becoming buzzwords.

The meta-what?!

The pandemic reintroduced the world to a ‘little thing’ called a QR code and as we reopen to the ‘roaring twenties’, inc...

Good game, Gucci: Why the luxury brand is betting on e-sports

The label looks to tap into the next generation with a permanent virtual environment for gamers and their avatars, an a...
Gucci Syd

Starbucks, Amazon and Gucci: Retail embraces crypto, but it’s not easy

NFTs are so last year. Brands’ latest use of blockchain technology is full integration of cryptocurrency payments and se...

From Navatars to NCoin: Inside Nars’ virtual debut

French beauty brand Nars has entered the metaverse with Nonstop Nars Virtual World, an avatar-based virtual-try on expe...

Meta Store brings the social network to the metaverse

By following Apple store’s tradition of putting the technology in the palm of the consumers’ hand, Meta aims to take Fac...

Analysis: Why Harvey Nichols’ new NFT retail space is “a wildly clever idea”

The department store recently announced the opening of the first blue-chip non-fungible token (NFT) retail space at its ...

Inside the rise of innovative digital fashion brand The Fabricant

Investment in the Dutch brand reflects the rising popularity of virtual garments and style as technology fuels aesthetic...
Inside Retail & Commercetools

The future is now: 3 emerging technologies retailers should know

Pre-Covid, AR, the metaverse and livestream shopping were distant concepts for many retailers. Now Target is trying AR, ...

‘Passion never fails’: Why Casetify is going all in on the metaverse

Casetify co-founder and CEO Wesley Ng explains how the tech accessories brand got into NFTs, and what it's working on no...

Storytelling is key: Formula 1 drives push into the metaverse

Alfa Romeo has partnered with AR platform JigSpace to bring its F1 business into the metaverse. Here, we talk to JigSpac...

Still wondering what the metaverse is? Here’s what you need to know

As brands scramble to position themselves for the emerging virtual world, adopting the right ways of thinking about this...

Nike versus StockX: The NFT market’s biggest lawsuit yet

Nike has sued StockX for the sale of 500 NFTs bearing the fitness brand’s trademark. What follows is a murky case of own...

CGI, manga and fantasy: Sydney fashion label Injury launches NFT art series

The brand’s three-piece series, called Extended Dreams, is the latest sign of the increasing popularity of non-fungible ...

Why the Australian Fashion Council is helping start-ups enter the metaverse

Small Australian businesses will be given support to explore virtual fashion, thanks to a new FashTech Lab program from ...

Inside the rumoured death of physical stores and other predictions for 2022

Through Covid, we have seen a vast number of permanent store closures, which has somewhat re-ignited the ‘stores are dea...