Analysis: Why Asia’s collectable toy market is only getting started

(Source: KK Group )
Asians’ thirst for collectable toys – often sold in ‘blind boxes’ attracting collectors lured by the excitement of chance – has fuelled surging demand among Gen Z and millennials during the past few years.  Statista estimates China’s collectible toys market was worth around US$1.4 billion last year and predicts it will surpass $16 billion by 2026.  In contrast to the conventional toy market, the customer demographic of collectible toys is dominated by adults.  Data com

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