Why brands need to embrace novelty, not fear it.
Jewellery retailer nabs experienced executive, sets sights on branded strategy.
Consumer trust has emerged as the currency you cannot trade.
Modern businesses, now so seemingly invincible, are vulnerable at the core.
The solution is not big data, robotics, the CX or a better brand.
“China’s hottest grandpa” is Reebok China’s newest brand ambassador.
Branded product is going to become the battle ground in twenty first century retail.
Giving ‘one per cent of profits’ doesn’t mean much to consumers.
Discount branding is a tightrope that very few do well and even less should partake.
Four tips to inform how retailers can, and should rebel.