Brand Archives - Inside Retail

If you’re fitting in, you’re failing

Why brands need to embrace novelty, not fear it.

Michael Hill appoints new chief customer officer

Jewellery retailer nabs experienced executive, sets sights on branded strategy.

How to build your brand’s trust economy

Consumer trust has emerged as the currency you cannot trade.

When business models eat themselves

Modern businesses, now so seemingly invincible, are vulnerable at the core.

This lies at the heart of retail failure

The solution is not big data, robotics, the CX or a better brand.

Octogenarian new ambassador for Reebok China

“China’s hottest grandpa” is Reebok China’s newest brand ambassador.

The best strategy to beat Amazon

Branded product is going to become the battle ground in twenty first century retail.

Purpose beyond profit

Giving ‘one per cent of profits’ doesn’t mean much to consumers.

The faux discounter

Discount branding is a tightrope that very few do well and even less should partake.

Retail With a Cause

Four tips to inform how retailers can, and should rebel.