Brand
FollowBrand Archives
This lies at the heart of retail failure
The solution is not big data, robotics, the CX or a better brand.
Octogenarian new ambassador for Reebok China
“China’s hottest grandpa” is Reebok China’s newest brand ambassador.
The best strategy to beat Amazon
Branded product is going to become the battle ground in twenty first century retail.
The faux discounter
Discount branding is a tightrope that very few do well and even less should partake.
Five ways to fix your broken project culture
Projects that have gone bad are all fixable, but the answers are not in that project management textbook sitting on the ...
The risk of co-creation pays off for Kit Kat
Why incorporating consumers into the product process adds value to retailers' brand.
Pharmacy Alliance’s expansion bid
Australia’s largest independent pharmacy group launches new customer engagement strategy.
Here’s what happens when you ‘like’ a brand on Facebook
Does having more likes necessarily mean a promotion has been successful on Facebook?
The brand panache of H&M
Brian Walker on how independent Australian retailers can compete with international brands.
Brand loyalty linked to online interaction
Shoppers four times more likely to be loyal if they have positive online experience.
Why store of the future is really brand of the future
Our models of retail and silo approach is fast becoming yesterday’s news, says Brian Walker.
Strategy switch for Puma
International sportswear brand plans retail revival for Australian market.
Pac Brands offloads workwear
Pacific Brands to sell workwear division to Wesfarmers following major net loss.
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