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Brand

Brand Archives

This lies at the heart of retail failure

The solution is not big data, robotics, the CX or a better brand.

Octogenarian new ambassador for Reebok China

“China’s hottest grandpa” is Reebok China’s newest brand ambassador.

The best strategy to beat Amazon

Branded product is going to become the battle ground in twenty first century retail.

Purpose beyond profit

Giving ‘one per cent of profits’ doesn't mean much to consumers.

The faux discounter

Discount branding is a tightrope that very few do well and even less should partake.

Retail With a Cause

Four tips to inform how retailers can, and should rebel.
Opinion

Five ways to fix your broken project culture

Projects that have gone bad are all fixable, but the answers are not in that project management textbook sitting on the ...

The risk of co-creation pays off for Kit Kat

Why incorporating consumers into the product process adds value to retailers' brand.

Pharmacy Alliance’s expansion bid

Australia’s largest independent pharmacy group launches new customer engagement strategy.

Here’s what happens when you ‘like’ a brand on Facebook

Does having more likes necessarily mean a promotion has been successful on Facebook?

The brand panache of H&M

Brian Walker on how independent Australian retailers can compete with international brands.

Brand loyalty linked to online interaction

Shoppers four times more likely to be loyal if they have positive online experience.

Why store of the future is really brand of the future

Our models of retail and silo approach is fast becoming yesterday’s news, says Brian Walker.

Strategy switch for Puma

International sportswear brand plans retail revival for Australian market.

Pac Brands offloads workwear

Pacific Brands to sell workwear division to Wesfarmers following major net loss.