Why store of the future is really brand of the future

 “As a brand marketer, I’m a big believer in ‘branding the customer experience’, not just selling the service.”- John Sculley As we witness and influence the evolution of retail, it is becoming increasingly apparent that our models of retail, silos or channels in approach, is fast becoming yesterday’s news. Today, we think about designing the customer experience in the context of their interaction with all aspects of the retailer’s brand. Designing new shopping experie

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