Ikea’s newest store in Australia is a fraction of the size. Here’s why

Behind Ikea's product price drops. Image supplied
Behind Ikea’s product price drops. Image supplied
 Swedish furniture giant Ikea is launching its first Plan and Order store in Australia later this month. The small-format space aims to create a more intimate experience for customers looking to renovate or upgrade their homes. Located in Melbourne’s Highpoint Shopping Centre, the new store will be approximately 300sqm, a fraction of the size of the typical Ikea store, which is usually around 25,000sqm. It won’t hold any stock on premise. Instead, customers will book in time with an Ike

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