Why money-can’t-buy experiences are key to Mytheresa’s success

Last week, luxury e-commerce platform Mytheresa posted strong third-quarter growth at a time when many luxury retailers, both online and brick-and-mortar, are struggling to maintain stability let alone grow.  Mytheresa reported €233 million ($380 million) in net sales in the quarter ending March 31, a 17.6 per cent gain from the €198.9 million ($323 million) the year before.  “As the global luxury market gropes with an economically stressed aspirational consumer, stalled growth in Ch

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