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Tommy Hilfiger grows Australian footprint

Tommy Hilfiger has launched a brand new 2,385 square-foot store in the Chatswood Chase shopping centre, bringing the brand’s global store concept to Sydney.

The new store fuses the brand’s heritage offer with “clean, modern” finishes and a bright aesthetic, while also taking into account the current retail environment – pandemic precautionary measures have been implemented around the store to ensure adequate social distancing and safety for all staff and customers.

The store showcases the latest Tommy Hilfiger collections, such as Fall 2020 and Spring 2021, which bring together sportswear, jeans, accessories, footwear and underwear for both men and women.

The launch is part of a larger expansion into Australia, as Hilfiger himself hinted at in 2019.

“We’re really energising our brand, we’re expanding our brand worldwide but here in Australia, we have a very large and growing fan base, so we’re bringing all the latest product here – a lot of new Tommy Jeans styles, a lot of new accessories footwear, all the new fashion from collaborations with Lewis Hamilton and Zendaya,” Hilfiger said.

“We’re really energising the brand in terms of opening new stores and really bringing the people in Australia the same exact energy and product that we have in Europe, the US and other parts of the world.”

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