Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Retailers, it’s time to stop ignoring menopausal women

middle aged woman
Retailers are slowing starting to recognise the needs of menopausal women. Image: Bigstock.
It’s common knowledge that Australia’s population, like much of the developed world, is getting older. The latest ABS data available shows that the median age of the Australian population has increased by two years over the last two decades, now sitting at 37 years.  One thing that over half of this ageing population will experience between the ages of 40-60 is menopause. And while every woman may be talking about it, whether with friends over coffee or on online forums, the retail indu