Fast food chain Hungry Jack’s is rolling out a barista coffee offer dubbed Jack’s Cafe across 410 stores nationally after a successful pilot program.
With coffee being the third most-ordered item on Hungry Jack’s breakfast menu, the company wants to capitalise on consumer demand for on-the-go barista-made coffee. It might also be considered a strategic response to rival McDonald’s McCafe chain in a coffee-shop market estimated to be worth $10.7 billion annually.
Jack’s Cafe offers a signature blend combining Arabica beans from Papua New Guinea and Costa Rica with Robusta coffee, described as having “a unique apricot flavour with a heavy body”.
Hungry Jack’s CEO, Chris Green, said: “Jack’s Cafe is the go-to for people seeking out a delicious coffee, whether it’s a morning pick-me-up or keep them going throughout the day.
“Typically, a project of this size would take five to seven years, however, we’ve managed to achieve this roll-out in two years to bring better coffee to Australians faster, and prove the coffee is better at Hungry Jack’s.”
All stores are fitted with coffee-making machinery from Italian manufacturer Rancilio.
The company’s head of brand Joy Villanueva will assist in coffee development, operations, and training to bring this project to life. She will create a barista training program.
Hungry Jack’s is hosting an app-only breakfast deal called Jack’s Cafe Month to encourage consumers to try the new coffee.