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“It’s not about guilting customers”: Lush’s new sustainability schemes

Next Monday, Lush is amping up its sustainability initiatives and launching a new packaging returns scheme in Australia and New Zealand. The Bring it Back initiative encourages customers to return in-store used full-size Lush packaging, where it will be sent to recycling facility Terracycle. Similar to a deposit scheme, for each returned item, customers will receive $1 to spend that day at Lush. The retailer also has a similar existing sustainability program, where customers are given a face mas