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Meat subscription start-up Our Cow tramples $1.5m equity funding goal

Our Cow co-founders Bianca Tarrant and David McGiveron. (Source: Supplied)
Whether it’s switching to a more sustainable brand, or supporting one that makes ethical sourcing decisions, Australians are increasingly looking for purpose in every purchase they make. And investors are beginning to realise it.  Last week, rural NSW-based direct-to-consumer meat subscription Our Cow opened up to equity investment, and breezed past its target of $1.5 million with two weeks left. The service, which connects Australians directly with the farmers that raise and prepare thei