Dan Murphy’s to open a premium outlet in Sydney CBD

Dan Murphy’s has been given the green light by the ILGA (Independent Liquor and Gaming Authority) to open a premium outlet in Sydney’s CBD.

The approval followed the city’s consent earlier this year for the fit-out and use the former Lindt Cafe site as a premium wine store for the liquor company. 

In its decision, ILGA announced the site would trade as a “premium wine store, targeted to wine enthusiasts to discover and experience premium wines” and will be a “boutique operation compared to a typical Dan Murphy’s store”, reports the Daily Telegraph.

Conditions for the approval include that the outlet close for six hours between 3 am and 9 am, have CCTV, contact police about any incidents and maintain an “incident register”.

The liquor company proposed to trade seven days from 9-10 pm and 10-10 pm on Sunday.

After announcing the decision last week, ILGA mentioned it received an objection from the NSW Police because it had concerns about opening an outlet in a “sensitive area” and was “inappropriate for a liquor license to be issued at the location”.

ILGA responded that NSW Police has “conceded” that the City of Sydney had approved the location to “trade as a bottle shop”.

Endeavour Group, which owns Dan Murphy’s, announced it had taken “all steps possible” to respect the victims and survivors of the terror siege that happened in the building in December 2014.

A spokesperson from ILGA said the authority was satisfied the company “behaved appropriately” and consulted directly with the victims’ families. 

“After much consideration, the authority agreed that Dan Murphy’s proposal was in line with the retail character of the area, did not increase the density of packaged liquor outlets in the CBD, and demonstrated appropriate harm mitigation strategies,” it added.

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