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“We were building a new country”: 5 tips on inclusion from Universal Standard

From challenging the status quo to taking a risk on your customers, Alexandra Waldman, co-founder of fashion retailer Universal Standard, led a truly inspiring masterclass yesterday as part of Retail Week.  Here are some of our favourite parts from the presentation: Alex Waldman (L) and Polina Veksler (R) launched Universal Standard six years ago. On what it was like to build a truly inclusive brand from the ground up “We were building a new country. We thought that if we’re going to bu