Dame founder Alexandra Fine’s 10-year journey to launching sex toys in Walmart

An assortment of products from sexual wellness brand Dame against a beige background.
Dame’s latest foray into Walmart stores reflects its mission to destigmatize sex toys. Supplied
Sexual wellness brand Dame is among a growing number of retailers bringing a distinctly female touch to the sex toy industry, which has traditionally been dominated by men, both in terms of business leadership and customer base.  Like Dame, Maude and Unbound Babes have found success by flipping the focus to women.  Founded a decade ago, Dame is on a mission to make sexual wellness products accessible on every level possible. That includes everything from creating reasonably priced stock-ke

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