Australian pharmacy chain Chemist Warehouse has launched a new marketplace providing customers access to a broader range of products.

Since physical stores and distribution centres are subject to limited capacity, the new marketplace provides both customers and suppliers with “unlimited digital shelf space,” says Nick Blatt, the head of e-commerce and digital customer experience at the retailer.

He described the marketplace’s launch as a “big milestone” in the retailer’s digital roadmap.

“The marketplace provides our customers with access to an even larger portfolio of products and creates new opportunities for our suppliers, as they’ll be able to expand on their current in-store product lines.”

Blatt added the new digital platform will help grow the brand’s e-commerce offer.

“We now have an opportunity to support brands that may not have conventionally been in a position to be stocked and shelved in our stores.”

The marketplace was created and launched with the help of Marketplacer, a global tech company.