Aje Athletica picks Brisbane tennis star as its first sporting ambassador

(Source: Supplied)

Aje Athletica has collaborated with Brisbane-based tennis star Priscilla Hon to launch an on-court collection for the 2023 Australian summer of tennis.

The collection, which includes a practical mini dress in both black and white, as well as a matching skirt and crop set, both with built-in shorts and ball pockets, was designed by Aje Athletica to meet Hon’s fit-for-play needs.

“It’s rare to find performance-wear that has a dynamic range of movement, is fit for the courts and feels effortless to wear, activewear I am 100 per cent confident in, that also brings fashion elevation,” said Hon.

“Aje Athletica levels up my style both on and off the courts.” 

Aje Athletica says the collection, with its novel fibre developments and retro sporting shapes, and the collaboration with Hon will open up new markets for the brand.

After concentrating significantly on its international retail partners for the past 18 months, Aje made a commitment to future global expansion last year, which may include a dedicated brick-and-mortar presence in the US.

Customers can purchase the Aje Athletica tennis collection at the brand’s retail locations or from its website. 

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