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Woolworths Group own over half of alcohol market

Dan-Murphys-Double-Bay-2-copy

Nearly 75 per cent of alcohol purchases occur in Australian supermarkets, with over half of the total amount spent in the $15.5 billion market going through Woolworth’s Group, a new report finds from research firm Roy Morgan.

“Supermarkets have long been the market leader for the retailing of packaged alcohol, yet hotel bottle shops, independent retailers, wine clubs and duty free stores still find their market,” said Roy Morgan CEO, Michele Levine.

Woolworths Group, which includes Woolworths, Dan Murphy’s and BWS, increased its market share of the market by 1.5 per cent in the 12 months to March 2018.

“This is largely due to the recent success of Dan Murphy’s, as well as the underperformance of Coles Group’s First Choice stores in the last 12 months.”

Coles group saw a slight decline in market share, attributed to small gains in Liquorland and Vintage Cellars.

Dan Murphy’s had the biggest increase of share of market for Woolworths Group, increasing by 1.2 per cent.

AlcoholPercentage2018Source: Roy Morgan Alcohol Retail Currency Report

The report is based on interviews with 3650 who have recently purchased packaged alcohol for off premises consumption, and includes purchases made in store, over the phone, via mail or a wine club, duty free and online.

Liquor was also a strong point in grocery wholesale company Metcash’s full year result, with liquor sales increasing 5.7 per cent to $3.47bn.

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