Coffee roaster Toby’s Estate has launched its Fitzroy flagship cafe in Melbourne, adding to the brand’s retail portfolio, which includes Sydney, Brisbane, and Singapore.
The coffee store features a central bar with wood panelling and rich plum-red tones. It offers an array of coffees, including single-origin, flavour-focused blends (flavour savours) and frozen coffee options.
“As with all our flagships, coffee is not ancillary to the dining experience; it is the focus, and so the entire venue exists around this as the central focal point,” said Jody Leslie, Toby’s Estate GM.
“We want our guests to experience the coffee-making process firsthand by sitting around our coffee bar or even walking right up next to a barista to see them at work. It’s not your typical functional espresso bar, but rather one that focuses on breaking down the divide between barista and customer.”
Toby’s Estate also operates in the Middle East, Indonesia and the Philippines.
Last year, the coffee roaster launched two ready-to-drink coffee flavours after introducing its brewing coffee bags in August.