Target Australia has unveiled its latest ‘Designers for Target’ collaboration, partnering with Australian celebrity, Dannii Minogue.
“‘Designers for Target’ has been a mainstay of the Australian fashion landscape for many years. We’re committed to reinvigorating the program and once again making Target famous for bringing affordable style and quality to Australian consumers,” Stuart Machin, Target MD, said.
Target Australia has previously launched designer collections with Roberto Cavalli, Dita Von Teese, and Stella McCartney.
Machin said the collaboration with the X Factor judge arose in response to feedback from petite Australian women that their fashion choices were limited.
“We’ve been hearing from petite customers that they often struggle to find stylish clothing with a great fit. We think the Dannii Minogue for Target Petites collection will give smaller statured women fantastic on trend apparel specifically designed for the petite frame.
The Dannii Minogue for Target Petites collection will launch instore and online at target.com.au mid July, with prices ranging from $39 to $89.
The first collection will be followed by two more in the six months following and will be available in 100 Target stores across the country as well as online at target.com.au.
“With more than a third of Australian women aged 14-39 and 43 per cent of women over 40 standing less than five foot three inches tall*, we think Dannii’s range will quickly find its way into wardrobes around the country,” Machin said.
