Freedom Kitchens has launched ready-to-assemble kitchens, in a move targeting the competitive DIY market.

The new range will be distributed throughout kitchen showrooms within Freedom Furniture stores, developed in response to feedback about the lack of high quality options on the market, according to the company.

“The essential kitchen range is a real game-changer because it’s filling a gap in the DIY market for a product that’s been expertly designed, using high quality materials,” said Tracy Smedley, director of marketing and retail for Freedom Kitchens.

“They’re still cost effective, but without compromising material quality. Because we deliver the cabinetry ready to assemble rather than factory assembled, we’re able to offer the DIY customer outstanding value.”

Freedom also said customers will get a designer service included, with a designer visiting their home for a consult and site check.

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