Australian swimwear brand Seafolly has opened an online store.

Seafolly says the new direct-to-consumer store will offer Australian customers “exclusive access to the latest swimwear styles” with the added convenience of shopping online.

“The Seafolly Australia e-commerce site will release limited edition collections before they are available internationally.” Shipping is free with a two to four day delivery window promised.

The company says the store will allow customers to mix and match bikini separates and fitting specialists are also available online to assist customers finding the right swimsuit, “offering
a personalised customer service experience”.

Social Media links allow online shoppers to share their favourite designs via Twitter, Facebook or email with a single click.

Seafolly online also offers full refunds within 31 days of purchase, a unique return policy which customers can claim in-store at Seafolly-owned concept stores.