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Ready, set, go: Under Armour opens Sydney store

Under Armour has just unveiled its first Brand House in Sydney. “In our mission to make athletes better, we have purposely curated our retail experience to inspire athletes with high performance solutions they never knew they needed but can’t imagine living without,” said managing director Fernando Reani. Under Armour’s 200sqm Brand House is part of its new store concept, which is focused on creating retail experiences with a smaller footprint. According to the brand, “every square inc