Property group rebrands

Edmondson Park NSW

Edmondson Park NSW

Diversified property group, Australand, will be now known as Frasers Property Australia, having been acquired by Frasers Centrepoint Limited (FCL) 12 months ago.

The rebranding marks the completion of the integration of Australand with FCL’s existing Australia business, Frasers Property Australia.

“Adopting the Frasers Property brand aligns us with our international parent company, and reflects our forward focus on optimising the advantages of our integrated Australian business. The Frasers Property brand will cover the business’ residential, commercial, retail and industrial developments and assets in Australia,” said CEO, Rod Fehring.

“We’re not leaving our heritage behind, of course. With over 90 years’ experience inAustralia, our business will continue to deliver the products and services on which Australand’s reputation is based, with the added confidence of even stronger financial foundations,” Fehring said.

Adoption of the Frasers Property brand and the recent changes to the senior management team have together created a sense of renewal within the Australian business.

Fehring, who succeeded Bob Johnston as CEO earlier this month, had recently announced a new senior management team drawn entirely from senior staff within the organisation. The new appointments included Reini Otter as EGM commercial and industrial, Anthony Boyd as EGM residential, and Sean McMahon to the new role of chief investment officer.

Fehring reports that the Australian business is trading very strongly, with 167,500sqm of commercial and industrial space under development, a portfolio of investment properties valued at $2.7 billion, and unrecognised residential revenue of $1.5 billion.

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