Woolworths has unveiled another round of price cuts, as the chain aims to boost traffic and drive more sales.

The supermarket giant has slashed prices of up to 33 per cent on hundreds of products including MSA Australian beef, sliced and shaved ham, Tip Top bread, Western Star Butter, Arnott’s multipacks, and International Roast Coffee. The price cuts come just a month after supermarket rival Coles reported a 6.4 per cent quarterly rise in sales due to its January Down Down campaign that saw more than 100 products reduced.

Tjeerd Jegen, MD of Woolworths supermarkets, said the company had taken a “single minded focus to delivering savings to customers”.

“It’s our job to make life easier for our customers, every day, by making sure they are saving on the essential items that they buy most often,” Jegen said.

“We have taken a single-minded focus to delivering savings to our customers, lowering the price of literally hundreds of our most popular products across the store. On average, customers will find between 40 and 50 Every Day Value price cuts in every single aisle.

“While we know that Woolworths is consistently cheaper than Coles on a comparable basket across the store, we are constantly looking for new ways to offer our customers ways to save. Looking at an average basket, Every Day Value price cuts could save Australian families more than $200 between now and Christmas, and almost $400 in a year on some of the most popular products on their shopping lists.

“The hundreds of Every Day Value price cuts that we are launching are just the beginning of our commitment to delivering more savings every day on essential family items. These prices will stay down for at least six months, and we have even more great savings in store for our customers – every day.”