American lifestyle brand LeSportsac has collaborated with Bluebell Group to launch in Australia, following the success of collaborations in Singapore, Malaysia and Taiwan. 

The store, which will be open for six months, is located in The Galeries and seeks to give an “immersive experience” for Australian consumers to explore and embrace the brand’s commitment to fashion-forward, inventive accessories. The brand will launch the e-commerce site by the mid-December. 

Bluebell Group will supervise all LeSportsac operations, marketing activities, and future brand development in Australia, which matches Bluebell’s focus on developing long-term partnerships with brands and providing customers with unmatched retail experiences.

“It is such a great honour for us to extend our existing partnership with LeSportsac in South East Asia and Taiwan to the Australian market,” said Nelly Ngadiman, MD of Bluebell Southeast Asia and Australia. 

“Our commitment to retail excellence and understanding local consumer preferences positions us as the ideal partner for LeSportsac’s entry into Australia. We look forward to a continued successful collaboration with LeSportsac and to growing the brand in the dynamic Australian market.”

For the launch, LeSportsac will present its hallmark collection to the Australian market: the global Classic and Essential collections.

Founded in 1974, the luggage manufacturer already has a global network of more than 400 retail stores in 20 countries.