Rebel MD Gary Williams on taking experiential retail to the next level

The fit lab features 3D foot scanning tech. Photo by Nick Billings
The fit lab features 3D foot scanning tech. Photo by Nick Billings
Rebel's yoga and wellness zone. Photo by Nick Billings
Rebel's yoga and wellness zone. Photo by Nick Billings
The store is lighter and brighter thanks to abundant windows. Photo by Nick Billings
The store is lighter and brighter thanks to abundant windows. Photo by Nick Billings
Rebel has the city's only rooftop basketball court. Photo by Nick Billings
Rebel has the city's only rooftop basketball court. Photo by Nick Billings
Australian sportswear chain Rebel unveiled the next generation of its experiential store concept, RCX, in Melbourne last week. Dubbed RCX 2.0, the flagship store features a slew of new customer service offerings, including a dedicated Fit Studio for female shoppers to try on sports bras and leggings, 3D foot-scanning and shoe recommendation technology, and the city’s first-ever rooftop basketball court.  Spanning 3600sqm, the new store covers most of the fourth floor of Emporium Melbourne sho

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now