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Premium makeover for fashion pureplay

A fashion pureplay has relaunched its website, one year after the online shopping club was acquired by Aussie Commerce Group. Aussie Commerce Group, which operates flash sales websites including Cudo and, bought Brands Exclusive in February 2014 from APN News & Media for $2 million in cash. Alexandra Mills, products CEO of AussieCommerce Group, said the redesign is part of a larger brand overhaul “to bring the e-tailer back to its premium fashion roots”. “The biggest chan