Poor execution can lead to permanent execution

An innovative product, good business processes, new technology, or competitive strategy can place you at the top of the retail tree, but only seamless and consistent execution will keep you there. In my last article I talked about how relevance, or a lack thereof, is the number one reason why retailers fail. Retail execution is one of the other reasons. Indeed, poor retail execution can lead to customers introducing their own execution strategy – albeit of a different kind. Execution is the li

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