Physical concepts for cult e-brand

Cult online women’s fashion brand, Black Milk Clothing, is shifting focus to bricks and mortar, giving its customers the chance to get up close and personal with its vertically integrated operations. The Brisbane-based company has amassed a cult-like social media following of more than 1.7 million across its channels, and is now inviting customers into its Brisbane and Los Angeles (US) warehouses, which Cameron Parker, head of sales and marketing at Black Milk, refers to as “Willy Won

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