From parking to sea changers

  In the world of retail strategy, shopper marketing is the new black. While shopper marketing is still evolving as a discipline, some of its core tenants are already being adopted by other sectors. In particular, the concept of the shopper journey is being successfully adopted in areas as varied as government departments and transportation. This multiple step journey recognises that what occurs before and after purchase is just as important as the actual sales process. The concept of custo

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