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Online furniture retailers at home in new showrooms

Last month, two pureplay online furniture retailers opened showrooms in Richmond, Melbourne. Milan Direct opened its first bricks and mortar space and Max Sparrow, which is owned by Coco Republic, opened its third showroom, after successful bricks and mortar openings in Sydney and Brisbane. “Recently we found that approximately 75 per cent of online orders involve an interaction with showrooms,” Anthony Spon Smith, executive director, Coco Republic and Max Sparrow, told Inside Retail Weekly.

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